Armitron´s brand name is a combination of “Armin” and “electronics”. Since its foundation in 1956 the brand has embodied and nurtured the spirit of individuality. Armitron wants to celebrate diverse group of individuals, each of them with their own style, thoughts, and ambitions. That is why you will not find any professional models in the visuals but real people only. These are the people who truly represent the brand.
Since pioneering many of the first affordable digital wrist watches, it has been Armitron’s mission to make stylish, functional timepieces accessible to every person. Today, the watch brand continues to produce a range of quartz and automatic movement timepieces for men and women. It offers various styles and as timeless as this brand is, each style is unique in its own way.